Why Urth?

Urth is based on the ancient premise that within us all is the desire to live a good life, filled with beauty that is in balance with the earth. That there are many of us, not only already well aware of this change but actively embracing and living beyond it, striving for a nobility beyond the ordinary expectations around us.

Taken loosely from the mythic challenge of Arthur Pendragon (Uther) and his knights of the round table, seeking to nurture the very life force of Mother Earth and the feminine energy. Like Uther’s story, Urth is on a quest for what creates balance in this life!

The U and the wave symbolise the Cup of Life. An ode to Uther Pendragon; Urth’s mission, a quest for the masculine to honour and protect the feminine of Earth, to embody these values as a balance within and between us as a whole.

Urth’s Founder, Samantha Jewel, brings educators, projects and innovations together to brainstorm ways to resolve some of our biggest issues

Imagine if what you ate

•Cooled the planet,

•Solved farm suicides

•Protected wildlife

•Reversed insect (ie bee) extinction issues,

•Stopped poisoning plants, microbes, animals and us

•Provided endless renewable energy 24/7 with no pollution

•Created clean water and compost for agriculture,

Imagine if we could do all that right now?

…We can

Contact us now to find out how.